The Challenge:
Design a better user experience of unboxing & assembly. Specifically create a user journey that makes assembly and set up as pain-free as possible.
Reduce shipping costs by designing out unnecessary volume.
Eliminate product breakage with internal components, particularly nutrient kits, without overpackaging the system.
Build in graphic cohesion to packaging system using existing Lettuce Grow brand guidelines.
The Solution:
A thoughtful intentional and sequential unboxing flow from start to finish that links QR codes to fun instructional videos for product assembly.
Significant cost savings in shipping extension kits due to new width of extension boxes slimmed down to under 12” and 24” (price breaks with LG shipping courier)
All components are nested in their own compartments eliminating breakage of nutrient kits.
Cohesive graphic language across new packaging redesign with some Milton Glaser Brooklyn Brewery stuff going down here with product silhouettes spanning across multiple boxes. Yea baby.
100% Recycled Content. This can be difficult to do for heavier items, but our insert strategy proved effective even for the slightly weaker fibers in 100% recycled content.
QR code eliminates the need for an instruction booklet. This isn’t a strategy we always pursue, but with a younger client base this was a great way to eliminate a 20+ page manual in every package shipped out.
Role:
Concept Development
Strucutral Packaging Design
Graphic Design
Manufacturing Sourcing & Supervision
Project Team:
Ian Montgomery
Jo Chu
Lauren Nipper
Tahsa Westbrook
Carolina Antonini
Kendall Asmuth
Anna Bearman
Paresh Desai
Nick Moore
Alexis Sepkovic
Pip Tompkin
Jacob Pechenik
